PLANNING: TOP LINE & BIG QUESTION

 

TOP LINE & THE BIG QUESTION

I watched a presentation by Frank Ash who is the creative consultant for the BBC. He has taught story telling and creativity techniques to teams across the BBC and beyond. What I learned form the presentation was how important it was to focus on the audience: what interests them ,how does the film make them want more. 

For Frank Ash film makers need to think of what the top line and the big question is. He calls the top line 'one elegant sentence' that sums up the story. He then says we then need to leave the audience wanting to find out more which is the 'big question'. Having learnt from Frank Ash's video, I have decided to sign up for Film Distribution from on the Future Learn website.