ART OF THE TITLE - SPEED

ART OF THE TITLE - SPEED

Art of the title Speed opening scene 

Speed is a very action packed film starring Keanu Reeves, about a bus that is clocked on a time bomb, and that has to stay a certain speed to not crash. Firstly, the 20th Centure fox introduction appears, which draws attention to audience because it is a popular company that known for producing very good films. the text is in a 3D blue that is very big, to catch attention. The background is a panning shot running down a building which creates mystery and curiosity. We see some live action at the start which is a lift going down, this being a mid shot. The blue lettering separates the writing from the video behind. This catches the views eyes and so its easier for them to read the credits and recognize the big names from within the film which keeps them interested in finishing the film. I personally really enjoy the font. As the elevator goes down a new credit appears this is very slick which reflects the smooth editing and use of technology. We later find out there someone within the elevator. The title is introduced by coming together from different angles into the middle of the screen. 

After the credits, a scene of a man walking out of an elevator and discovering something off in the electronics room occurs. This also ensues mystery and wonder for what will happen next. During the opening credits, there if fast paced music, to show to the audience what type of film you are watching. It represents a faced paced, action packed film with lots of excitement and build up around it. The music is also very slightly mysterious which also represents action, as the mystery is that there could be a mastermind behind the whole film, which there is, as someone sets off the time bomb and has the intention of blowing it up. There is then a long shot going in towards the mysterious item, being a bag, then camera then slowly zooms in.